Humans of the Future: Shaping a Culture of Health and Nutrition

The development of biotechnology opens up a wide range of prospects in all sectors, including food production. However, the main goal is to accurately depict the ideal image of a person of the future for whom scientific achievements will be implemented. Modern innovative solutions provide unlimited opportunities to meet any market demands. New technologies make it possible to significantly improve the qualitative features of products, make the substances our bodies need available, and meet the needs of broad sections of the population. However, manufacturers face a significant ethical problem: minimizing costs and increasing profits due to mass demand, or focusing on promoting the ideals of a balanced diet and improving the overall health of the nation. It is essential to clearly define the strategy for the further development of biotechnologies in the food industry, as well as establish new approaches to food culture that aim to increase the population’s awareness about food ecology and a healthy lifestyle. What specific opportunities does the development of biotechnology in the food sector offer and how do they affect human well-being? What fundamental values should underlie the socio-cultural code of the person of the future and how are they related to nutrition issues? How can we organize the education process in order to establish sustainable ideas about a culture of health and proper nutrition from the early stages of life? How can a culture of healthy nutrition influence the education of the person of the future and create a resource for healthy longevity?